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By: Anonymous

I always thought charging was a bigger concern. Marketing or discovery has been possible by many other means vs via operator’s methods.   Marketing $ remain slave of charging a customers for such...

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By: nimish

Add Value or go home ! Here’s to the interesting times ahead  !

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By: Alok Mittal

Vijay – charging is all important, and i think that will remain the strength of telcos (despite NPCI initiatives). What has got skewed in VAS in my view is that value proposition has become subservient...

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By: Dekho Magar Pyar Se

IMNSHO, key issue is for the industry practice of stealing money from pre-paid customers to be stopped. The day that happens, operators will be forced to open up their system, let the best application...

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By: RP

Agree. Most VAS players prefer to play it safe by investing into content that is the short tail rather than the long tail because they have little or no means to promote and sell their products to the...

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By: Anonymous

Alok, the low rev share plays a big role in deterring the good product folks from entering the VAS market. If I am capable of building good VAS products that truly provide the consumers what they want...

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By: Revealed

Vijay, by charging you mean robbing right? Cause that’s exactly the dubious billing practises that are being mentioned in this article and those are the same practises followed by 197 to achieve their...

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By: Anonymous

Thanks for your love and affection, do Reveal. Incidentally charging is done by service not promotion platform. The promotional platform can only promote a service and there it finishes it’s job.  If...

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By: Alok Mittal

I agree. I would love to be paid more rather than less. However, I see pricing as something that the market determines – telco operators are not a monopoly. And if I factor in the contribution made by...

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By: Alok Mittal

Agree. Hopefully the move towards pull encourages operators to mine their data and use it well. Some VAS companies are beginning to do that for operators though. 

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By: Mrigank Tripathi

We hear you! :-)

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By: Raj Shah

Agree

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